Good marketing tells a good story. I began my career as a writer, and quickly realized that great and differentiated storytelling was a way for any brand to punch well above its weight.

  • From building brand identity decks to rolling out integrated social media, executive thought leadership, PR, and content marketing programs, I’ve been successful by distilling a differentiated value prop, and building programs around it.

    I ran the rebrand and/or wrote the brand identity decks for CafePress, Meltwater (twice), Sindeo, Juvo, Bank of the West, and Manzanita.

    I originated the content marketing function for Meltwater, Sindeo, Juvo, Bank of the West, and Manzanita.

    I ran or originated the social media function for CafePress, Sindeo, and Bank of the West.

    I crafted PR and media relations programs for Meltwater, GoPhoto, Sindeo, Juvo, Bank of the West, and Manzanita.

  • As a well-rounded marketer, I’ve run various performance functions: SEM, SEO, paid advertising, direct marketing, sponsored content, and even OOH.

    My digital acquisition and revenue background goes back to my first role at CafePress, wherein I was responsible for biz dev as well as the P&L for the Pets & Animals and Nonprofit verticals. From there, I progressed to running the Top Seller program.

    I’ve also set up pipeline and customer acquisition programs for Meltwater, Sindeo, Juvo, and Bank of the West. I’ve run SEO for Meltwater, Juvo, and editoral long-tail SEO for Bank of the West.

    I’ve been on or worked with the advertising teams for CafePress, Meltwater, Manzanita, and Bank of the West.

  • Siloed teams lead to siloed programs.

    I run Marketing programs across the organization and through the purchase funnel. Building integrated teams that work across business lines, products, and functions to ensures that spend and results are maximized, and that the customer has a cohesive experience with your brand.

    I’m known for supercharging and rebuilding low-impact teams, and/or building them from scratch. I’m also known for building bridges internally - sometimes in unlikely places (legal, compliance) - to streamline operations and ensure that people’s efforts are valuable and rewarded.

    Ultimately, building bridges is a skill that I’ve found critical to marketing excellence.

  • I started my Marketing career as a copywriter. I wrote multiple websites in the original dotcom heyday for various clients, as well as print ads. With that in mind, I’ve written for every stage of the purchase funnel.

    My writing has been measured by every metric that can be thrown at it, and is consistently operating significantly above performance averages.

    Blogging | I originated blogging functions and wrote for CafePress, Meltwater, Bank of the West, Sindeo, Juvo, and Manzanita.

    Website Copy | I wrote for all of these companies (and those of clients), except for Bank of the West: there, I wrote the homepage.

    Video | I wrote video scripts at CafePress, Meltwater, Sindeo, and Bank of the West - including the “Disappearing Sand Billboard” video in the hero image here.

    Pocasts | Wrote scripts for the 6-part “Means & Matters” small business podcast(Bank of the West).

    Social Media | I originated or ran social media for CafePress, Sindeo, Bank of the West, and Manzanita.

    Thought Leadership | I wrote exec bylines at Bank of the West, where we had a 75% media placement rate for our CEO.

    Advertising | From SEM to OOH, I’ve written ads for every company I’ve ever worked for who was advertising.

    Case Studies | A great case study isn’t overtly self-serving: it’s a customer story that’s interesting to read. I’ve written a lot of these, both at Meltwater and Bank of the West.

    Newsletters & Email | I’ve written these for every company I’ve worked for.

    More writing is here.

Integrated Campaign: Disappearing Sand Billboard

Climate change is decimating our kelp forests, an essential and often overlooked coastal ecosystem that acts as a carbon sink . To bring awareness to the issue and further our positioning as a sustainability leader, Bank of the West partnered with Sustainable Surf and artist Andres Amador to create a massive sand mural at Dillon Beach.

The dramatic “disappearing billboard” washed away the day it was made and left no trace. I wrote the script for this video and directed the social, content and media outreach team. We also did a second artist interview, and a long-form article. Cutdowns on all large assets were used on social and in the paid media mix, and we secured placement on sites like Surfline.

Case Study: Conservation Alliance, “Guardians of the Owyhee”

This is one of 5 videos my team produced in partnership with the Conservation Alliance. The goal for the Bank was to demonstrate that we were in good company with legitimate environmental organizations: there is a lot of corporate greenwashing out there. We did this by producing short documentaries about specific conservation projects. This program won us the “Outstanding Partner” award from Conservation Alliance, and one of the films was featured in an Oregon film festival. Social cutdowns were used on bank channels and in the paid media mix.

GTM Strategy: Living Infrastructure Field Kit

This Go-to-Market strategy was commissioned on behalf of the Living Infrastructure Field Kit, a project of ARLA.