Case Studies
Bringing brands to life in strategic, unexpected ways for measurable results
CMO | Ran GTM, brand strategy, social & content marketing, and customer acqusition strategy for sustainable, native foods agroforestry startup.
SVP Earned Media | Transformed a lethargic, siloed department into an integrated team that built brand consideration and delivered acquisitions.
Head of Brand & Digital Marketing | Pioneered a transformative brand marketing and customer acquisition program for a FinTech start-up.
Where Story Meets Performance
I’ve spent my career marrying superior creative strategy and execution with performance strategy and metrics. Too many marketing programs are siloed, undifferentiated, or without a strategic reason for being.
This is where I come in.
When marketing projects fail, it’s often because a tactic was in search of a strategy. So many well-meaning creatives have put out beautiful work that doesn’t align with business goals; and, by the same token, so many growth marketers have used also-ran creative to fuel their performance engines..
I’ve spend my career bridging the gap between bold, creative excellence, and strategic, measured execution.
Big ideas, real impact.
Areas of Expertise
Brand & Earned Media
From building brand identity decks to rolling out integrated social media, executive thought leadership, PR, and content marketing programs, I’ve been successful by distilling a differentiated value prop, and building programs around it.
Performance Marketing
Being a well-rounded marketer necessitates having run various performance functions: SEM, SEO, paid advertising, direct marketing, sponsored content, and even OOH.
Brand Studios & Integrated Marketing
Siloed teams lead to siloed programs. One of my special skills is building integrated teams and brand studios that work across business lines, products, and functions to make sure that spend and results are maximized.
Content Marketing &Writing
I’ve built multiple high-performing contnet marketing programs. I’ve also written everything from e-books to ads to site copy to executive bylines, thought leadership, and video scripts.
Contact Me
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!