The earned media program, fueled by the “Means and Matters” publication, drove a 50% increase in brand consideration, reduced consumer churn by 66%, and fueled both an ABM and SMB sales enablement program.

Set GTM strategy, redefined brand identity and positioning. Set up crowdfunding and digital acquistion programs, helped with raising a seed round for this native foods and agro-forestry startup.

Pioneered a transformative brand marketing and customer acquisition strategy for a FinTech start-up, utilizing technology and service to democratize the consumer mortgage lending experience.

Did so. Much. Writing. Drove the creation of a full-funnel acquisition stack for a high-demand B2B media intelligence firm, leading to a 40% increase in customer retention and a 30% decrease in customer acquisition cost.