Marketing with Purpose
A strategic, full-funnel approach to marketing & communications that supercharges brand and acquisition efforts by combining multimedia content with superior, data-driven performance strategy.
Case Studies
Bringing brands to life in strategic, unexpected ways for measurable results
CMO | Ran GTM, brand strategy, social & content marketing, and customer acqusition strategy for sustainable, native foods agroforestry startup.
SVP Earned Media | Transformed a lethargic, siloed department into an integrated team that built brand consideration and delivered acquisitions.
Head of Brand & Digital Marketing | Pioneered a transformative brand marketing and customer acquisition program for a FinTech start-up.
Areas of Expertise
Brand & Earned Media
From building brand identity decks to rolling out integrated social media, executive thought leadership, PR, and content marketing programs, I’ve been successful by distilling a differentiated value prop, and building programs around it.
Performance Marketing
Being a well-rounded marketer necessitates having run various performance functions: SEM, SEO, paid advertising, direct marketing, sponsored content, and even OOH.
Integrated Marketing
Siloed teams lead to siloed programs. One of my special skills is building integrated teams that work across business lines, products, and functions to make sure that spend and results are maximized.
Writing
From e-books to site copy to executive bylines, thought leadership and video scripts, I’ve written it all.
Contact Me
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